Newsroom · Campaigns

The work, in the weather.

Our national campaign runs where remembering actually happens: at the light on the way home, under a shelter roof in the rain, at the end of an ordinary day. Creative below is in market now and cleared for editorial use.

A Solace billboard at a rain-slicked city intersection at dusk: a woman and a young girl at a kitchen table, a warm voice rising from a phone between them, above the line NO ONE YOU LOVE IS EVER GONE. — **Out‑of‑home · "Kitchen Table" · national, 48-sheet and digital.** The founding image of the campaign, and the one families stop at: two people, one table, a voice in the room. Photographed for placement at intersections and arterial approaches — the places you sit for ninety seconds on the way home.

A Solace bus-shelter poster at night in the rain: a man listening on headphones as a warm voice rises from his phone, above the line YOUR CONVERSATIONS. YOUR MEMORIES. YOUR PEACE. — **Transit shelter · "Your Peace" · 120 markets.** Remembrance is mostly a private act performed in public places — on a platform, in a seat by a window, waiting in the rain. This placement is deliberately quiet, and deliberately close to eye level.

How we advertise

Grief does not respond to urgency, and we don't manufacture any. Our creative carries no countdowns, no discounts, and no calls to hurry. A Solace placement has one job: to be there, warmly, on the day someone is finally ready to look at it.

We also decline placement adjacent to breaking news of death or disaster, and we do not target audiences by recent bereavement in out-of-home markets. Families should meet us at the light, not in the worst hour of their week.

Also in market

Pre‑Need — "Begin while you're still you." White type on soft gray, no photograph. Shelters and clinic waiting rooms.

Parlor openings — "Opening this summer. A place to visit." Papered storefronts in forty communities.

Full press kit and asset downloads →

NO ONE YOU LOVE IS EVER GONE.^™